Will Musto - Case Studies
If it’s here, it shipped.
Every system was deployed in a live GTM environment and drove measurable gains in rep efficiency or revenue conversion.
#Forecasting
#KPI
#Dashboards
KPI Forecasting Framework: Behavior-Based Visibility
Salesforce-linked dashboards · Rep behavior visibility
#DataHygiene
#Salesforce
#Validation
Email Hygiene System: Preventing Bounces at Scale
CRM sync · Bounce prevention · Validation logic
#DataHygiene
#RecordIntegrity
#SystemEmbeddedOps
Data Integrity System: Keeping CRM Usable at Scale
Operational hygiene · Rep throughput · CRM-embedded workflows
#CompPlan
#SalesOps
#KPI
Comp Plan Overhaul: Aligning Payouts to Funnel Control
Role-specific KPIs · Funnel-stage payout logic
#Outreach
#Salesforce
#Automation
Outbound System Rebuild: From Duct Tape to Discipline
Cadence automation · 2× meetings booked
#ResumeOps
#InternalTools
#Process
Pluto Resume: Scaling Delivery Without Formatting Bottlenecks
Custom web app · 80% time savings · Zero drift resume output
#CRMIntegration
#RemoteReadiness
#CoachingInfrastructure
VoIP as a Strategic Lever: Implementing Dialpad for Flexibility, Accountability, and Scale
Coaching Enablement · Remote Compliance