Will Musto - Resume
Who I Am
Sales Ops leader with 8+ years building CRM systems, enforcing data quality, and solving GTM visibility gaps. Experienced Salesforce Admin with public case studies on workflow design, automation strategy, and adoption systems.
Product Launch & Install Ops Consultant
Branch Technology
As a consultant, collaborated with product and engineering leads to support launch of a 3D-printed building façade retrofit. Optimized hardware prep, install workflows, and tracking systems to improve throughput and field execution.
Strategic Communications Director
Head Coach, T&F & XC
Notre Dame High School
Owned institutional messaging across admissions, development, and athletics. Produced digital and print campaigns that helped drive 80%+ of the capital campaign goal within 30 days. Led 20+ athletes and 3 coaches across training, travel, and meet logistics as Head Coach for XC & Track.
Head of Sales Ops & GTM Strategy
The Roman Healthcare Group
Directed GTM system design across sales, recruiting, and finance. Built Salesforce-linked KPI dashboards with Google Sheets and Geckoboard, cutting 5+ hours of reporting weekly and improving forecast accuracy. Designed comp plans tied to funnel metrics and enforced payout logic that drove 100% logging and 20%+ lift in rep attainment. Rolled out Outreach, Dialpad, and Asana to automate outbound, mobile calling, and task execution. Recovered $175K+ in ERTC and owned full finance stack.
See case studies: Comp Plan Redesign, KPI Forecasting Framework, Outreach Rollout
Sales and RevOps Systems Lead
The Roman Healthcare Group
Owned Salesforce architecture and GTM logic across object schema, validation rules, Flow automation, and UAT. Built cadence logic linking Contact stage to Outreach sequences and automated last-touch tracking to surface pipeline gaps. Supported ongoing adoption by integrating sequence triggers, task automation, and CRM sync visibility. Managed 1.5 FTE data team focused on enrichment, deduplication, and account hierarchy logic.
See case studies: Outreach Rollout, Data Integrity Buildout
Full Cycle Account Executive, Healthcare Staffing
The Roman Healthcare Group
Owned outbound development and full-cycle sales for permanent-placement recruiting engagements. Drove $300K+ in annual revenue through lead generation and candidate pipeline development. Built internal Pluto Resume app to automate formatting and save 8–12 hours/recruiter per week. Led CRM migration to Salesforce-native ATS (Talent Rover), consolidating data silos and improving placement workflows.
See case study: Pluto Resume System
Additional Experience (Condensed)
Lee University – Assistant Coach, Track & XC (2013–2015)
Notre Dame HS – Head Coach, XC · Assistant Coach, T&F (2011–2013)
DesignIT Services – Contract Web Developer (2013)
Front Runner Athletics – Fit Specialist & Retail Promotions (2011–2012)
Shea Baseball – Founder & Publisher (2006–2015) – Reached top 50K global traffic and 30K+ Instagram followers
Outreach Rollout
Built Salesforce–Outreach sync with cadence logic, activity-triggered tasks, and rep-level compliance logic. Doubled meetings booked and tripled follow-ups.
View case study →
KPI Forecasting Framework
Built Salesforce-linked dashboards with Google Sheets + Geckoboard to track rep activity, support compensation logic, and improve forecast accuracy.
View case study →
Sales Comp Plan Overhaul
Designed tiered, KPI-based comp system tied to funnel-stage ownership. Built payout logic to drive behavior and enforce equity across specialized sales roles.
View case study →
Email Validation Workflow
Built real-time Salesforce integration with Neverbounce to auto-flag invalid emails, reducing bounce rates and improving SDR effectiveness.
View case study →
Data Integrity System
Built and managed 1.5 FTE team to enforce CRM standards, rebuild account hierarchies, and automate lead/contact routing. Introduced scalable workflows for enrichment, deduplication, and ownership logic that restored trust in Salesforce data and improved GTM execution.
View case study →
Salesforce Admin Certification (In Progress)
Nearly 8 years of solo Salesforce administration experience, now backed by formal certification training. Actively building live systems using Flow, validation rules, object schema, and cadence logic. Scheduled to sit for the Salesforce Admin exam in August 2025.
Google Data Analytics Certificate (In Progress)
Currently completing Google’s Data Analytics Certificate with emphasis on SQL, spreadsheet modeling, and dashboard design. Applying concepts to real GTM use cases in Salesforce reporting and forecasting.
Lean Six Sigma Green Belt (In Progress)
In progress via GoLeanSixSigma. Focused on mapping inefficiencies, eliminating waste, and applying DMAIC to GTM processes. Targeting completion by Fall 2025.
University of Tennessee at Chattanooga
Business Administration (Marketing)